Written for executive and marketing managers, this 48-page, well researched and fully illustrated ebook is focused on lean marketing and the shifting online landscape. Get answers to key business questions and learn how to advance your marketing:

• The Lean Marketing Paradigm
• Marketing Effectiveness & ROI
• What Drives Customer Behavior

Every now and then your website needs a refresh, but when the time comes, will you remember your online marketing objectives? Download this checklist to make things a lot easier and learn:

• How can customer personas shape your redesign?
• Why is benchmarking analytics and competitors so important?
• How can a redesign support and improve your overall marketing efforts?